Tennessee Soccer Club Names Lauren Weiss Director of Digital Content & Communications
Former NCAA soccer player and collegiate sports information director to lead TSC’s storytelling, digital media and communications
FRANKLIN, TN – Tennessee Soccer Club announced the hiring of Lauren Weiss as its Director of Digital Content & Communications. In this newly focused role, Weiss will lead the club’s communications strategy, including its website, social media channels, multimedia storytelling and media relations, serving TSC’s families, players and coaches.
Weiss joins TSC from Lipscomb University in Nashville, where she served as Assistant Director of Athletic Communications. In that role, she was the primary communications and multimedia contact for Women’s Soccer, Men’s and Women’s Cross Country and Track, Softball, and Men’s and Women’s Golf. She managed each program’s website and social media platforms, wrote weekly game, meet and tournament recaps and press releases, designed graphics, called statistics, and provided live in-game updates from the sidelines.
“We are excited to welcome Lauren into this role and invest in how we connect with our members and share the TSC story,” said Stuart Brown, Executive Director of Tennessee Soccer Club. “Her experience in collegiate athletics, combined with her perspective as a player and coach, gives her a strong understanding of the people she will represent. There is so much to celebrate across our club, and Lauren will help bring those stories to life while keeping our families informed and connected.”
Weiss is a former NCAA Division I women’s soccer student-athlete, having competed at the University of North Florida and Lipscomb University. She earned a Bachelor of Arts in Sports Media from Lipscomb in May 2025. Her professional experience includes marketing content internships with Jacksonville Armada FC of the NPSL and Ground Force Strength and Conditioning, where she filmed, photographed and produced content for social media and web platforms.
Weiss also brings youth coaching experience and familiarity with TSC. She is currently coaching for TSC with the U12 girls, and has previously coached U7–U9 players with Jacksonville Football Club, and has served as a head coach for Nashville United Soccer Academy, leading U7, U11 and U13 girls’ teams.
“I’m incredibly excited and grateful for the opportunity to take on this role with Tennessee Soccer Club,” said Weiss. “Having been involved in the game as both a player and a coach, I understand the impact a club like TSC can have on its athletes and the surrounding community. I’m looking forward to sharing my passion for soccer, communications, and digital media to help highlight the incredible people who make up TSC and continue building connections throughout the Tennessee soccer community!”
In her new role, Weiss will oversee TSC’s digital presence, including content creation, photo and video storytelling, graphic design, press outreach and day-to-day communication with club members.
Weiss will begin her role immediately.
Tennessee Soccer Club (TSC) is a 501(c)3 non-profit organization based in Williamson County and the surrounding Greater Nashville area. TSC’s Mission is “to promote a love for soccer by developing excellence in the game for our players and coaches to positively impact our member families and communities.”
Since 2012, TSC has been the premier youth soccer club in the state of Tennessee and currently serves over 3,500 players participating in recreational, competitive and/or supplemental soccer programs across four locations: TSC Murfreesboro, TSC Nashville, TSC Sumner and TSC Williamson. TSC teams compete locally, regionally, and nationally in leagues such as the Tennessee Youth Soccer League, USYS National League and Mid South Conference, and the Elite Clubs National League. TSC also fields two U23 pre-professional teams competing in USL W League (women’s) and USL League Two (men’s). TSC has won multiple state and national championships in recent years through competition in these leagues.
