Emma, Nashville Martech Darling, Partners with Tennessee Soccer Club

Emma, Nashville Martech Darling, Partners with Tennessee Soccer Club


Posted on: Wednesday, March 20, 2019

FRANKLIN, TN - Tennessee Soccer Club (TSC) is proud to announce an exclusive marketing partnership with Emma, a Nashville-based provider of best-in-class email marketing software and services. As part of the year-long multi-faceted partnership between the local Nashville organizations, Emma will specifically allocate $10,000 of the partnership dollars to the Club’s Financial Aid Program in addition to participating in many club activities. TSC is a non-profit organization and community-centered soccer club that focuses on all levels of play and aims to develop excellence in every player.
“Many of our Emma employees and their children have grown up participating in and/or cheering on the Tennessee Soccer Club. We are thrilled to partner with and show our support for athletics in our community,” said Wellford Dillard, CEO of CM Group. “We feel all children should be able to experience the sportsmanship and leadership the Academy teaches, setting them up for success as future leaders. That’s why our commitment goes beyond marketing dollars and focuses on fueling the Academy’s scholarship program.”
The Financial Aid Program donation will afford children of all ages and demographics the opportunity to play for the club, regardless of financial situation.This funding is key for young athletes who aspire to play professionally but would not be able to participate in the training and mentorship that TSC provides without support.
Fans will see Emma at two of TSC’s largest youth tournaments in the state: the Tennessee Invitational and Battleground Tournament of Champions. The Tennessee Invitational runs Friday, May 10 through Sunday, May 12, 2019 and is open for all teams from Premier to Select level. Battleground Tournament of Champions will take place in September 2019.

“Emma is the leading martech company in the Nashville business community. Having its support will allow us to build a robust program and provide resources to make a difference in our youth program,” said TSC Executive Director, Stuart Brown. “Additionally, the Emma email marketing platform will make it easier for Club supporters to stay up to date and engaged in activities, tournaments and news from our club.”

About Emma

Emma is an email marketing platform making it easy for teams of all sizes to create and collaborate on beautiful campaigns. Its focus on delivering powerful personalization in an accessible way to ultimately drive more conversions and sales. Emma also allows distributed business or franchised organizations to manage professional email marketing at scale.
About CM Group
CM Group is a family of global marketing technology brands including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, London, New Zealand and Uruguay.

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TSC is the premier youth soccer club located in Brentwood / Franklin and serving the Greater Nashville, TN area with over 1,500 players. The club competes locally, regionally, and nationally in leagues such as the Tennessee Youth Soccer League, US Club Soccer National Premier League, USYSA’s National League and Southern Region Premier League, and the Elite Clubs National League. TSC has won multiple national championships in recent years through competition in these leagues. TSC's Mission is "to promote a love for soccer by developing excellence in the game for our players and coaches to positively impact our member families and communities."

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